On September 4, 2025, Japan’s leading premium cosmetics group – PLAISIR Group – officially signed an exclusive distribution agreement with Katinat Pharma, marking a significant milestone in their strategic expansion into the Vietnamese market.

Accordingly, Katinat Pharma will serve as the exclusive distributor of PLAISIR Group’s cosmetics brands in Vietnam, including BIHAND, MOTTO, and PRESIST. These are premium skincare brands highly favored by consumers, known for their linkage of cutting-edge technology and the refined beauty philosophy of Japan.

This partnership opens up new opportunities for Vietnamese consumers to access high-quality, safe, and effective skincare products that are specially formulated to suit the unique characteristics of Asian skin.